Free tools → Google Ads Break-Even Calculator
Google Ads Break-Even Calculator
Enter your budget and the value of one sale or job. See the most you can pay per lead before you lose money.
- Fill in the fields and press Calculate.
Nothing you type here is sent to me or saved. Everything runs in your browser.
How to use it
- Enter the average value of one sale or job, not your revenue for the month.
- Close rate is the share of leads that become a paying customer. If you do not know it, estimate it and update it later.
Questions
What does break-even mean?
It is the cost per lead at which the money you earn from a lead equals the money you spent to get it.
Is this calculator stored anywhere?
No. The numbers stay in your browser and are not sent to me.
Want Help Lowering Your Cost Per Lead?
Book a free 30-minute call and I will check your tracking and your campaigns with you.
Get in touch
Pick the Way That Suits You Best
Four ways to reach me. Choose the one that fits what you need right now.
