Built for local service businesses

Google Ads for Local Service Businesses

When someone nearby searches for your service, they should reach you in one tap. I build Google Ads campaigns for phone calls, quote requests and booked jobs, and track each lead so you know what it costs.

Book a free 30-minute call

The call is free. I explain my terms before you pay anything.

Upwork Top Rated

Google Ads Certified

Who I work with

Built for businesses that get called

If people search for your service when they have a problem, Google Ads can help you get found.

Emergency AC repair
HVAC companies
24/7 plumbing service
Plumbing companies
Local roofing contractor
Roofing contractors
Book an electrician
Electricians
Hire a local lawyer
Law firms & lawyers
Dentist taking new patients
Dental practices
Same day garage door repair
Garage door repair
Book house cleaning service
Cleaning services
Injury lawyer consultation
Personal injury firms
Hire local movers
Moving companies
Pest control service today
Pest control
Emergency locksmith service
Locksmiths

See if I fit your business

Service area

Ads Only Show Where You Can Work

Most local businesses serve a set area. I set the towns or radius first, so your budget is spent only where a job can be booked.

Ads are limited to the towns or radius you choose.
Searches from outside your area do not trigger your ads.
Each week, budget moves toward the areas that book the most work.

Your service areaAds show here only

Ad shows here No ad here

Sound familiar?

Why Your Ads Are Not Bringing Calls

Local ads that underperform usually have one of these four problems. Each one can be fixed.

Clicks, No Calls

People click your ad, look around, and leave without calling you.

Ads in Wrong Areas

Your ads show in towns you do not serve, so you pay for people who cannot hire you.

Paying for Junk Clicks

Searches like DIY, free or jobs use up your budget, and you pay for every click.

Can't See What Works

Without call and form tracking, you cannot tell which ads bring in work.

What I do

What Goes Into Your Campaigns

Each part of the account is built around one goal: more qualified calls and quote requests at a cost you can accept.

Keyword Targeting

I pick exact and phrase match terms that show urgency, such as emergency, same day, book and near me.

Service Area Settings

Ads show only in the towns and radius you serve. More budget goes to the areas that book the most work.

Search Terms

I read the real searches people typed before clicking, keep the useful ones as keywords, and block the rest.

Negative Keyword Control

Each week I review the search terms that triggered your ads and block the irrelevant ones, so budget is not wasted.

Ad Scheduling

Ads run when your phone is answered, so you do not miss calls outside working hours.

Call Tracking

A tap-to-call button and call extensions on every ad, with each phone lead recorded in Google Ads.

Landing Page Optimization

I check that the page people land on repeats their search and supports a higher Quality Score.

Quality Score

Google scores each keyword from 1 to 10. A higher score usually means a lower cost per click, so I work on ad and page relevance.

Conversion Tracking

Calls, forms and bookings are counted once and correctly, so Google learns from real leads, not page views.

See if this fits my account

How it works

How a Campaign Gets Built

You see the plan before anything goes live, and tracking is tested before the budget goes up.

1
Free call with me
Free · 30 min
We talk about your services, your service area and the jobs you want more of.
2
Review your area and competitors
Week 1
I check the searches in your area and what clicks cost, then pick the first campaigns to test.
3
Set up conversion tracking, then launch
Weeks 1–2
Conversion tracking is tested first: calls, forms and bookings. Only then do the campaigns go live on your budget.
4
Weekly review and monthly report
Ongoing
Each week I adjust bids and search terms. Each month you get a simple report on calls, leads and cost per lead.

FAQ

Common Questions

Which local businesses can use this?

Trades, home services, legal and other local businesses that get customers by phone or form. Tell me your service on the call and I will say honestly whether it fits.

How much budget do I need?

It depends on your area and how competitive your service is. We agree on a starting budget during the call, based on the cost per lead you can accept.

How long until calls start?

Calls can come in soon after launch. Steady numbers usually take a few weeks, once tracking and search terms are clean.

Do you track phone calls and form fills?

Yes. Phone calls, form submissions and booking clicks are all tracked, so each lead appears in your reports.

Why does conversion tracking come first?

Google's bidding learns from the conversions it receives. If calls and bookings are not counted correctly, the ads are optimised toward the wrong results.

What is Quality Score and does it matter?

Google rates each keyword and ad on a scale from 1 to 10. It affects your cost per click and ad position. A relevant ad and a matching landing page help raise it.

What are search terms, and how do you use them?

Search terms are the actual searches people typed before clicking your ad. I review them every week, add the useful ones as keywords, and block the wrong ones.