Landing Page Optimization for Google Ads
Your ad can be well written and still lose the lead on the page after the click. As a Google Ads specialist, I review the landing page your ads send people to, match it to your ad, and guide the changes that turn clicks into calls, enquiries and bookings.
The call is free. I explain my terms before you pay anything.
Upwork Top Rated
Google Ads CertifiedWhere Visitors Leave Your Ad Page
These four problems turn paid clicks into lost leads.
Sent to a Homepage
Visitors arrive on a page that does not mention what they searched for, so they leave.
Slow on Phones
Most local searches happen on mobile. A slow or crowded page loses people before they read the offer.
Hard to Reach You
A small phone number, a long form or no button on the first screen sends people away.
Offer Not Clear
If the page does not say what you do, where, and what happens next, visitors do not trust it enough to act.
Eight checks on every landing page
The same checks run on every page, so nothing that stops a visitor from acting gets missed.
Message match
The headline repeats the words and promise of the ad that brought the visitor.
First screen
Within seconds, the visitor sees what you do, where, and the next step.
One clear offer
One plain offer, stated clearly, instead of many options that slow the decision.
Call and Form Spot
The call button and short form sit near the top and repeat lower down.
Mobile speed
The page loads fast and reads easily on a phone, where most local searches happen.
Trust near the action
Reviews and proof sit beside the button, not hidden in the footer.
Distractions removed
Menus and links that lead away from the offer are reduced on ad pages.
Tracking check
Calls, form fills and bookings are counted, so every change can be measured.
A smooth path from click to call
A visitor should never wonder what to do next. Each step leads to the next.
Search and ad
They search for your service and see an ad that promises exactly that.
Matching page
The headline repeats the same words, so they know they are in the right place.
Clear offer
One plain promise sits above the fold, with what happens next stated beside it.
One action
A call button or short form, repeated lower down, so they never have to search for it.
Confirmation
They see a clear thank-you message, and the lead is tracked for your reports.
How I Improve a Landing Page
I change one part at a time, so we can see what made the difference.
- 1
Review the page and the ad
Week 1I look at your current page and ads, and check where visitors drop off.
- 2
Agree the changes
Week 1We pick the changes with the biggest likely impact and do those first.
- 3
Guide the page update
Weeks 1–2I write a clear brief for your developer or web team, then check the live page on phones and computers.
- 4
Test and measure
OngoingI track results, keep what works and change what does not.
The rules I apply to every page
Small changes to the page can make each click more likely to turn into a lead.
One Goal per Page
Each ad page has one main action, so visitors are not asked to choose between many things.
Fewer Exit Routes
Menus and links that lead away are reduced on ad pages, so visitors stay on the offer.
Short Forms
Ask only for what you need to call them back. Every extra field loses some people.
Tap-to-Call on Mobile
A phone number that dials with one tap, placed where a thumb reaches first.
Proof Near the Button
Reviews and guarantees sit beside the call to action, where doubt is highest.
One Change at a Time
Each test changes one part of the page, so we know exactly what made the difference.
Built for local service pages
Plumbers, electricians, HVAC, roofing, law firms and dental practices send paid traffic to one page. A missed call on that page is a lost job, so I check it first.
- Calls and quote forms tracked on the page
- Each service and area has a matching message
- Layout checked on phones before anything goes live
A clear brief your team can build
A page review
Your page checked against the ad, the search terms and the eight points above, with fixes ranked by impact.
A page brief
Simple written changes: the new headline, button text and section order, ready for your developer or web team.
Tests and check-ins
A test plan with a clear rule for the winner, and a monthly review of results with you.
Common Questions
Who makes the page changes?
Your developer or web team does. I design nothing myself. I write the brief, check the live page with you, and review results after each change.
Does this help my Quality Score?
Google includes landing page experience in Quality Score. A page that matches your ad is more relevant, which can help. I cannot promise a score or a result.
Will it work with my current website?
Usually yes. I check your website platform on the call before any work starts.
What access do you need?
Only what the changes require. I tell you exactly what to share on the call.
Can you promise more leads?
No. I cannot promise a number. I can show you test results and what changed.
Is your ad page losing leads?
Book a free 30-minute call. I will look at your page with you and point out the first things to fix.
Pick the Way That Suits You Best
Four ways to reach me. Choose the one that fits what you need right now.
