Google Ads and Conversion Tracking Blog
Practical guides on Google Ads, conversion tracking, Google Tag Manager, GA4 and Meta. Each guide comes from client work, with the checks I run before any budget goes live.
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Typeform Submission Tracking with Google Tag Manager
Send Typeform submissions to Google Tag Manager as leads, not sales. Steps for GA4 and Google Ads, with no personal data in the tags.
Read the guide →Tracking guideKajabi Purchase Event Tracking in GA4 with Google Tag Manager
Send Kajabi purchases to GA4 with revenue, currency and a transaction ID using Google Tag Manager, and avoid double counting.
Read the guide →Setup guideHow to Install Google Tag Manager on Kajabi
Step-by-step guide to install Google Tag Manager on Kajabi, check it loads, and confirm it in Preview mode before you add tags.
Read the guide →TroubleshootingGA4 Purchase Event Not Firing on Kajabi: Causes and Fixes
Why the GA4 purchase event does not fire on Kajabi even when orders appear, and a checklist to find and fix the cause.
Read the guide →Tracking guideHow to Capture fbclid and Store It in a Cookie with Google Tag Manager
Keep Meta's fbclid click ID across pages with a first-party cookie in Google Tag Manager, with consent and a simple test.
Read the guide →Google Ads for local service businessesGoogle Ads for Local Service Businesses: Tracking Calls and Bookings
Track calls, enquiries and bookings from Google Ads for a local service business, so spend is judged by real jobs.
Read the guide →Google Ads audit and optimizationGoogle Ads Audit: Eight Checks Before You Spend More
A Google Ads audit checklist: tracking, search terms, match types, bids, ad copy and landing pages. Find waste before you add budget.
Read the guide →Landing page optimizationWhy Your Google Ads Landing Page Gets Clicks but No Calls
Google Ads brings visitors but few calls or bookings? The landing page is often the cause. Check these points first.
Read the guide →Pick the Way That Suits You Best
Four ways to reach me. Choose the one that fits what you need right now.
