Free Google Ads and Conversion Tracking Tools
Six free tools I use in client work. Build tracking links, check ad copy, find wasted search terms and see your break-even cost per lead. Nothing is saved.
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Google Ads CertifiedUTM Builder
Build clean campaign tracking links for Google Ads, Meta, email and LinkedIn.
Open the UTM builder → Google AdsFinal URL Suffix Builder
Add tracking parameters to your final URLs so Google Ads and your reports match.
Open the URL builder → Google AdsBreak-Even Calculator
Find the most you can pay per lead and the leads you need each month to break even.
Open the calculator → Google AdsNegative Keyword Finder
Paste your search terms and find the wrong searches to block. Download them as a CSV.
Open the finder → Google AdsResponsive Search Ad Checker
Check every headline and description against Google’s character limits before you publish.
Open the checker → Conversion trackingOffline Conversion CSV Formatter
Check and format your leads and sales with Google Click IDs, ready for Google Ads upload.
Open the formatter →Want these numbers working for your business?
Book a free 30-minute call. I will check your tracking and campaigns with you.
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