Google Ads Audit & Optimization
Spending on Google Ads without clear results? As a Google Ads specialist, I audit your tracking, campaigns and search terms to find what wastes budget, then optimize them so more spend turns into calls and booked jobs.
The call is free. I explain my terms before you pay anything.
Upwork Top Rated
Google Ads CertifiedIs Your Account Due for a Review?
If one of these sounds familiar, your account has fixable problems. A review will show where to start.
Costs Up, Calls Flat
Cost per lead keeps rising, but the phone is not ringing more. Nobody can yet say why.
Budget Leaking Daily
Irrelevant searches and ads showing outside your service area spend money all day.
Numbers You Can't Trust
Calls or forms missing from reports, or counted twice, push Google Ads the wrong way.
Unsure Where to Start
You suspect something is off, but without a ranked fix list, it is hard to know what to change first.
Eight checks, every account
Every review covers the same eight areas, so nothing that costs you calls gets missed.
Conversion tracking
Google can only learn from the leads it can see.
Campaign structure
Budget should follow what you actually sell.
Search terms
Shows the searches that spend money without a call.
Keywords and match types
Loose matches bring in the wrong people.
Bids and budget pacing
Stops the budget running out before the phone rings.
Ad copy and extensions
Each ad must answer the search and give a reason to call.
Landing page match
The page should deliver what the ad promised.
Service area and schedule
Ads should show only where, and when, you can take work.
When the account works, you get calls
Fixing the account means your budget works for the jobs you want, not the clicks that look busy.
Calls from people who can hire you
Budget moves to the searches that already lead to calls and quotes.
Less money on clicks that never book
Wasted searches are blocked, so every dollar you spend works harder.
Leads that Google can learn from
Real calls and jobs feed the bidding, so the next leads are better ones.
Ads only where you can work
Your service area and hours decide when and where your ads show.
From Review to Action
The review is read-only. I make no changes until you approve the fix list.
- 1
Share read-only access
Day 1You give me read-only access to your account, and we agree what a good lead means for your business.
- 2
Check tracking
Days 1–2I test each conversion and compare it with your own records.
- 3
Review campaigns
Days 2–3I go through campaigns, search terms, bids and ads, and note the impact of every problem.
- 4
Walk through the fix list
Day 3 onwardWe go through the report on a call. You choose the fixes, and I can make them for you.
Built for local service businesses
Plumbers, electricians, HVAC, roofing, law firms and dental practices. If your business lives on phone calls and booked jobs, this audit is built around them.
- Phone calls counted as real leads
- Quote requests and forms tracked
- Ads matched to your service area
A clear plan you can act on
A ranked fix list
Every problem in order of how much it changes your leads, so you know what to do first.
A walkthrough call
We go through the report together. You ask questions and leave with a clear next step.
Fixes, if you want them
I make the changes after you approve them, or your own team can carry them out.
Common Questions
Do I need to give you full access?
No. Read-only access is enough for the review. I make changes only after you approve them.
How long does a review take?
Most reviews are finished within a few working days, depending on how much data your account holds.
Will the report be easy to read?
Yes. Every finding has a plain explanation, the fix and the expected effect.
Can you make the fixes too?
Yes, if you want. You can also hand the report to your own team.
Will I see results right away?
Tracking fixes show up within days. Bidding changes need a few weeks of data. I tell you which is which on the call.
Do I need to stop my current agency?
No. The review is read-only. You decide what happens next, and the report is yours to keep.
Not sure what to fix first?
Book a free 30-minute call. I will show you the first things I would check in your account.
Pick the Way That Suits You Best
Four ways to reach me. Choose the one that fits what you need right now.
